An Origin Story.
I'm often asked, "how long have you been baking?" This question doesn't have a straight answer, like March 7, 1998, which would be a straight answer. So here's the best answer I have:
When I was maybe 5, or 7, I convinced my mother to let me make up my own cookie recipe. In my recollection, it consisted primarily of cocoa powder and baking soda and was summarily terrible. I'm sure I also made a terrible mess of the kitchen, something I know I still do. Sorry, Mom.
And yet I was not deterred! In the intervening years, though now following recipes, I kept making cookies. And cakes. And pies. And breads. If it had flour and went in the oven, I probably tried to make it at one point or another. Luckily, they got a little better as I got older, or so people said. Let's hope they're not lying. Anyway, what with all this baking, I always thought I might want to someday start a bakery, but never knew when "someday" was. (It was always later, not now, not yet.) It's also quite an easy thing to talk yourself out of: high overhead, low profit margins, etc., etc. Then, due to a fortuitous (I think, so far) coincidence of life, I found myself in a position to actually give it a go. So, here I am.
I decided to pick a genre of baking which was meaningful to me, and which I thought was under-represented in the market. This is how I landed on the idiosyncratic merging of Ashkenazic Jewish and Nordic baking, both traditions to which I was more or less exposed throughout my childhood, which I think are delicious, and which actually have a lot in common. (And, a lot not in common.) These are the things that I have been baking, been helping bake, been watching be baked, and been eating since before I can remember. And, some things I have only just started learning about, things about which my Mom will say, "Grandma had the irons for that, I wonder if they're still around", or about which my Dad will say, "I think they're gross, but Grandpa likes them." You know, good old-fashioned types of recipes.
So, to answer your question, I've been baking my whole life (or since I was old enough to do so safely). There is a fantastic picture of me as a child with frosting all over my face, if you need proof. Eating what you make is half the fun, right?